There has been an abundance of research on social media, but to date, no one has asked in a comprehensive way: why do people share?  The Psychology of Sharing reveals groundbreaking research that fills this knowledge gap. The New York Times Customer Insight Group partnered with Latitude Research to conduct a three-phase study to understand why people share online—which included interviews, a sharing panel, and a survey of 2,500 medium-to-heavy online sharers. Explore the presentation