Sanofi, Google parent form $500 million diabetes joint venture

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French drugmaker Sanofi (SASY.PA) and Verily, the life sciences unit of Google parent Alphabet Inc(GOOGL.O), on Monday said they would invest about $500 million in a joint venture combining devices with services to improve diabetes care, an example of growing ties between the pharma and tech sectors. Sanofi said last year it was working on a partnership with Google in diabetes. "The company will leverage Verily's experience in miniaturised electronics, analytics, and consumer software development, with Sanofi's clinical expertise and experience in bringing innovative treatments to people living with diabetes," the two companies said in a statement. Read more 

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Getting the Most from an Online Customer Community

Blog-NYT.jpgOver the years, online community research has matured from novelty to necessity – an essential tool for marketing professionals. And it has evolved into more than just a mechanism for listening and gathering feedback from customers. According to the Market Research Society (MRS), spending on online research increased 15 percent from 2008 to 2012. Read the Article 

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35 Content Marketing Statistics You Need To Know In 2016

forbes-logo.pngContent marketing encompasses and intersects with many other digital channels: social media, blogging and email marketing to name a few. The statistics contained in this post are generally focused around content marketing as an industry and practice, rather than on stats for specific digital marketing channels (although there are a few of these as well). Read the Post 

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Why Do People Share What They Do? The Psychology of Sharing

 Cover_.jpgThere has been an abundance of research on social media, but to date, no one has asked in a comprehensive way: why do people share?  The Psychology of Sharing reveals groundbreaking research that fills this knowledge gap. The New York Times Customer Insight Group partnered with Latitude Research to conduct a three-phase study to understand why people share online—which included interviews, a sharing panel, and a survey of 2,500 medium-to-heavy online sharers. Explore the presentation

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Social Media Update 2014

PI_2015-01-09_social-media_01.pngIn a new survey conducted in September 2014, the Pew Research Center finds that Facebook remains by far the most popular social media site. While its growth has slowed, the level of user engagement with the platform has increased. Other platforms like Twitter, Instagram, Pinterest and LinkedIn saw significant increases over the past year in the proportion of online adults who now use their sites. Explore the results

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